On Community

While doing some research on community websites I came across a (short) thread about people who are trying (and failing) to attract visitors to neighborhood websites. The two sites mentioned were not very appealing, but they inspired me to think about why they and other such sites are failing.

Both posters lamented low interest from users. A visit to both sites confirmed that they are centered around reporting community news (local and neighborhood-specific). To this they add discussion forums, blogs, lists of area activities, etc.

Here is my take on why they are failing:

Posted at 10AM on 01/05/08 | 6 comments
Filed Under: Ideas Identity Markets Quirk | read on

Welcome to Odd12.com

Planning a business involves assumptions about the future environment that your business will occupy, interact with and exert influence upon. The result you imagine is a prediction of the future you intend to create. Odd12 is a place to explore the sometimes quirky intersection of business ideas and ideas about the future, identity and branding, and markets and marketing using quantitative, qualitative and sometimes speculative techniques.
Posted at 12PM on 01/04/08 | 4 comments
Filed Under: Ideas Identity Markets Quirk | read on

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This is Future Grok, a weblog by Odd12 about business and the future. An exploration of trends and forecasts, ideas and opportunities, markets and marketing, identity and brand, and process and tools for business ideation, analysis and realization.

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